"We need pdfs so we can let several managers review your copywriting portfolio."
Download PDF samples of my work.
Please download and read some of my copywriting samples at the link above.
Even though I've eagerly attacked the daily small projects needed to make a agency run, my work has been repeatedly chosen as the best work to present in mega-agency-wide pitches to win new clients.
I've done confidential naming work for David Wood Associates in New York City on both consumer products and pharmaceuticals. In addition, I've named a national cat food brand that has been a market leader for years. (Who was it who said the quickest way to kill a bad product is good advertising?) My work at RDA covered diverse "enthusiast" high-tech clients: Denon audio equipment, KEF loudspeakers including a distinctive outdoor living room ad, and million-dollar Viking yachts.
I've worked on a wide variety of products: AT & T, Xerox computers and office products, Cooper Tools, Shimano fishing tackle, Scott Paper, the U.S. Navy, a DuPont corporate campaign.
If you want to see more of my work, click on any link in the menu on the left.
As you explore the site, you'll find effective and powerful copywriting concepts executed in print, collateral, direct response and broadcast. Caution: some ads are targeted to their audience so specifically that you have to be in that audience to understand the concepts right away. Otherwise, you'll need a footnote or my explanation. (I'm thinking of my Bausch & Lomb microscope print ad. Most microscopes look at stained and dead specimens. This microscope is designed to look at live microorganisms. So "Life Never Looked Better." It's not Shakespeare, but the client hired our agency because of it.)
As you review my wide range of copywriting experience, you'll discover how I can improve your brand's memorability and market share.
As you explore the site, you'll find effective and powerful copywriting concepts executed in print, collateral, direct response and broadcast.