“John did some very creative work for our agency and was especially gifted coming up with the big idea. I'd like to work with him again!”

John Brown, President, Chief Creative Officer, Blair/BBDO

“I have known John for over 20 years and have used him for freelance creative through the years.”

Jeff Nordensson, President,
The Nordensson Group

My work has been repeatedly chosen as the best work to present in agency-wide pitches to win new clients for large mainstream agencies. But I've also worked at smaller agencies in places like Raleigh, North Carolina and Rochester, New York. All of which shows I love ad agencies, whether large or small.

I'm a copywriter with experience in consumer, B2B, and corporate image advertising. I've written traffic-building web content and popular blog posts. I've done long-copy collateral for a clean-energy investment firm as well as a creative theme for an American Mathematical Association website. I've done confidential naming work for David Wood Associates in New York City on both consumer products and pharmaceuticals. In addition, at BBDO, I named a national cat food brand that has been a market leader for years. My work at RDA covered diverse "enthusiast" high-tech clients: Denon audio equipment, KEF loudspeakers -- including a distinctive outdoor livingroom ad -- and million-dollar Viking yachts.

As you explore my advertising portfolio, you'll find powerful copywriting concepts executed in print, collateral, direct response and broadcast.

Caution: some ads are targeted to their audience so specifically that you have to be in that audience to understand the concepts right away. Otherwise, you'll need a footnote or my explanation. (I'm thinking of my Bausch & Lomb microscope print ad. Most microscopes look at dead specimens. This microscope is designed to look at live cultures. So "Life Never Looked Better." It's not Shakespeare, but the client hired our agency because of it. For an agency, that's better than the Bard.)

Throughout my portfolio, you'll find effective and powerful copywriting concepts executed in print, SEO web copy, collateral, direct response and broadcast.

You can reach me at jgrant1 AT copy-writer DOT us or (520) 314-7776 for freelance projects or to join your team full-time. Yes, if the chemistry's right, I will relocate.