Index of My Copywriting Portfolio
The starting page for viewing my online copywriter's portfolio.
U. S. Navy
This is the well-known Flying Desk ad I wrote.
My "Wide Open Spaces" print advertisement for these sonically accurate speakers.
My efforts at building upon the success of these classic headphones.
Cooper Tools 1
My copywriting about genuine Crescent(r) wrenches.
Cooper Tools 2
Another ad for Cooper Tools, this time where the brand name is not in danger of becoming the generic name for the product.
Sentry Fireproof Safes
Emphasizes the superiority of this popular security product.
Comparison Test of Sentry Fireproof Safes
This ad combines a marvelous demo and an attention-grabbing headline about this superior product.
Rather long copy I wrote about this seemingly simple yet carefully designed tool.
ACC Long Distance Service
Connecting a Rochester (and American) legend to an upstart telephone company.
Eastman Kodak Minilabs
A brochure I wrote that sells a technically advanced product. If you offer photo processing, you need this system.
Milton Roy Color Control Systems
Is that carmine or rubine?
Bausch & Lomb Microscopes
An innovative American microscope used to study live cultures. This campaign won the account.
WR Grace Christmas Mailer
A holiday look at a Grace product promotion.
My writing experience, both as a freelance copywriter and agency copywriter.
DuPont Corporate Campaign TV Spot
This commercial persuades the viewer to appreciate the company, not buy a specific product.
Sentry Fireproof Safe TV Spot
A somewhat scary commercial the demonstrates why you need this security product.
Internet Resources 1
Copywriting on the web.
My Copywriter Blog
Not only about copywriting. Free-ranging ideas, inspired by Philip Greenspun's
Background information about the advertising business.
News from all over both about copywriting and other things.
The hub page of my copywriter portfolio site.